Braver not bigger: A new vision for health
Health systems must move beyond a decades-long obsession with scale, structure and organisational reform and instead embrace a more courageous vision focused on people, communities and prevention, Lord Victor Adebowale CBE told delegates in a keynote address at EHD2026 titled ‘Braver not bigger: A new vision for health’.
Speaking to an audience of health leaders and policymakers, Lord Adebowale, chair of the Health Alliance, argued that many of the biggest challenges facing modern healthcare cannot be solved simply by creating larger organisations or expanding existing services. Instead, he called for a fundamental shift in thinking about how health is created and sustained. As he put it during the session, “bigger is not braver” and health systems must stop searching for “the one big uniform answer” and instead design for the specific needs of communities.
At the centre of his message was the idea that health outcomes are shaped far more by social, economic and environmental conditions than by clinical interventions alone. While healthcare services remain essential, he suggested that policymakers must pay greater attention to the factors that determine whether people become ill in the first place, including housing, employment, education and community connections.
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